![]() ![]() One of the best things about TikTok for businesses is that your audience is going to be on there in some way, shape or form. Now, I’m not sure about you but that is more evenly balanced than we expected! So out of 2.6 billion users, if your target audience fits the age range of 30-39, you can still reach a large portion of your potential customers through TikTok. BUT, according to research in the US and UK by Statista in 2021: It’s true that TikTok is largely used by Gen Z, with ages 10-19 making up 25% of users. The Ultimate Guide to TikTok Ads Should You Advertise on TikTok? Who are TikTok Users? So there’s no time like the present for brands and businesses of all industries to tap into TikTok’s audience and capitalize from it! In this ultimate guide to TikTok Ads, we explain everything you need to know to get the most out of TikTok advertising, whether you’re just getting started or are looking for new ideas. TikTok started testing its advertising capability in 2020, but only launched personalized advertising in June 2022. ![]() Making it a no-brainer for businesses to build highly engaged audiences, reach new potential customers and advertise in different ways. It’s no doubt TikTok has created a whole new world of social media. Not only has short-form 9:16 video content taken over as a result of TikTok’s success, but it has spurred on a rise in more authentic content, trending sounds and everyday people becoming famous for doing something as simple as guessing a paint colour. It only takes a glance at other social media platforms to see its impact, cough cough Instagram Reels and YouTube Shorts … Not only is TikTok used by the masses, it has also changed how we interact with social media in general. ![]() With 2.6 billion downloads, and 175 million of those between January to March 2022, TikTok’s momentum doesn’t seem to be slowing down anytime soon. Since its launch in 2018, TikTok has seen more growth than any other social media platform could have wished for. ![]()
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